This post is mostly “lifted” from my good friend Laura Carmichael aka @LallybrochLaura. Thanks, girlfriend!
Outlanders, I think this will have been posted before, yet it bears repeating now that Our Show is on the air.
I write this as someone who has watched the online metrics come through for Fortune 100 companies and competitors. The way interest is gauged is by how many viewers a given page (article, post, etc.) receives, AND by how many viewers take an action indicating interest (sharing that page, making a comment). We also look at how long a viewer spent on the page (from which it can be hoped more advertising or brand-building soaked in). Those things really do make a difference in what the company does next. So…
If you see an interesting article, do more than ‘favorite/like’ the tweet/post: –> Go to the originating site, and TWEET it, SHARE it on Facebook, and Comment (if the page has Comments). <–
The more of us who do this, the more the provider of that content will know THERE IS INTEREST in Outlander – and then they are more likely to generate more coverage, and potentially better coverage, in the future.
Spending 10 minutes a day on this will help build and cultivate the Buzz that gets more subscribers for Starz (and more seasons of Outlander for all of us), so please let’s all keep up the good work!
And we can all pardon each other in advance for the seemingly redundant tweets and posts: Remember, every time we do this, a Highlander gets his Kilt. ;o)